The Latest

November 23, 2016
The Most Important Leadership Skill Corroborated by Neuroscience

Out of all the skills that make an effective leader, there’s one that can make or break your business—creating a safe and trusting environment. Makes sense, right? But what might surprise you is that neuroscience corroborates just how important it is. If mastering this skill isn’t a priority, then neither is turning your vision into […]

November 17, 2016
Are You Ready for the New Overtime Law?

Note: Since we published this article on 11/17/16, the new overtime rule was blocked by a Texas judge on Tuesday, November 22. But that doesn't mean it's finished! According to the Los Angelos Times, the Labor Department is working to potentially appeal and move forward with the rule. So . . . If you have […]

November 10, 2016
8 Things Leaders Must Stop Immediately

Becoming a leader in any organization can be a pretty heady experience, as you may already know. After all, there are the responsibilities and . . . the POWER! And, of course, there’s the new status . . . and again, the POWER! Let’s not forget the necessity to delegate to others, and there’s that […]

November 7, 2016
Cerebral Hygiene

Would you ever get a cut on your hand and decide to take a hammer to it? No, rationally you’d clean the wound, disinfect it, and cover it with a Band-Aid. So why don’t we treat our mind with this same compassion when it’s hurt?! Exacerbating Mental Trauma How often does our mind get traumatized? […]

November 3, 2016
How to Shorten Your Sales Cycle and Prevent Sales Suicide

Jeff Thull stated in an article for, “Customers don't create long sales cycles—salespeople do.” This means it’s more in your control than you thought. Your upfront effort is the difference between more decisions in less time and sales suicide. By executing these three elements, you can shorten your sales cycle and increase your care […]

October 27, 2016
Do You Know the Lifetime Value of Your NEW Patients?!

The greatest benefit of tracking your Lifetime New Patient Value is that it allows you to calculate how much value you get back compared with what you spend on marketing. Plus, it lets you know how valuable the new patients you’re receiving are and whether or not particular channels provide more value than others. If […]

October 20, 2016
Expert Advice for Dentists to Increase Care Acceptance

There are only 3 ways to increase revenue in your dental practice: 1) attract more new patients, 2) increase your current patients’ average value, and 3) increase your care acceptance. But the latter of the three is one of the most effective ways to grow your practice! Here’s what the experts recommend to increase your […]

October 13, 2016
How the Spice Girls Cracked the Code to Relationship-Based Selling

“So, tell me what you want, what you really, really want I'll tell you what I want, what I really, really want I wanna really, really, really wanna zig-a-zig-ah” Spice Girls - Wannabe, July 8, 1996 When people know, like, and trust you, sales are the natural result, which is why relationship-based selling works. But […]

October 6, 2016
5 Simple Dental Marketing Ideas From Industry Experts

Need more patients for your dental practice? Marketing is the key to success. In fact, according to Patient News, “for a dental practice to grow, a single dentist should be seeing 24–50 new patients per month.” In addition to offering a competitive product at a competitive price with quality service, in order to attract new […]

September 29, 2016
The Best Dental Marketing Strategy And It Involves Eating Out!

<p>We all know that dental specialists rely on us dentists for referrals. They take us to lunch, send us gifts, write nice letters, and smooth talk our team . . . and it works. Why? We have a tendency to refer to nice people, who also provide a quality service, because our referrals reflect on […]

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