Dental professionals must realize that dentistry is 1st a behavioral art, and 2nd a clinical science. Especially in dentistry, the behavioral aspects of human communication should not be taken for granted. Treatment adherence relies heavily on your communication skills, specifically, your effective listening skills. I can’t stress enough how unwise it is to generalize that […]
It’s astonishing how underused goal-tracking is in small business. Yet, every business has objectives that must be met on a daily, weekly, monthly, quarterly, and yearly basis. Especially, if that business wants to achieve their overarching goals. If attaining your business objectives is important to you, then helping your team set goals and track their […]
As scary as the ghouls, witches & werewolves roaming the streets this Halloween will be, small business owners have bigger concerns keeping them up at night. The 2017 State of Small Business Report, which surveyed over 1,100 small business leaders, suggests 3 major concerns facing businesses with 5 - 50 employees. And no, it’s not […]
The key to maximizing your return on investment for your marketing efforts is tracking your return on investment for your marketing efforts. Since we covered how to calculate your marketing ROI properly last week, you should have the most important factor to maximizing your returns in the bag. Your next move is to follow these […]
If you’re not tracking your return on investment (ROI) for your marketing efforts, you’re at a huge risk of wasting your invaluable (and most likely, limited) marketing budget. Tracking your marketing ROI not only helps you know what’s working and what’s not, but the higher your ROI, the easier and faster you can scale your […]
Unplugging may be easy for some of you, but for me, it’s one of my biggest challenges. I’ve become addicted! I’m always on my iPhone, MacBook, Evernote, Twitter, Slack, Google Calendars, Gmail, Go-to-Meeting, and of course, my BlueIQ dashboard. This is our culture. This is the life of the 21st century. Social media, business intelligence […]
Streamlined operations and squashed overhead are fueling the popularity and growth of corporate dentistry. You may find yourself looking in the mirror and thinking, “I didn’t go to business school. I don’t have an MBA. How am I going to compete, let alone, build the practice I envisioned with this level of competition?” Well, just […]
Risk management classes, as taught by all malpractice carriers, tell us that the #1 way to lessen risk is by having a good patient relationship. One of the best ways to do this is Eaglesoft tip #3: discover & note what I call the “patient’s personal passion.” Simple Eaglesoft Tips to Create Growth Now, I’m […]
As the marketing director for Integrated Wellness, what I enjoy most about my job is coming up with marketing concepts and ideas. Being creative is where I do my best work. But being creative is just one part. When those concepts go out into the marketing world, it’s imperative that I know what’s working and […]
As you are aware, Hurricane Harvey has left a trail of devastation and the humanitarian needs are continuing to rise. With the need what it is, I’ve opted to temporarily trade my dental consulting tools for an aircraft control stick. For the next couple of weeks, I won’t be working much with dentists. Instead, I’ll […]
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