Doctors spend a significant amount of their hard-earned revenue on marketing; therefore, converting prospective patients to people who are a part of your dental family is significantly important. For this reason, we need to teach our team members that a new patient call is so much more than gathering information and (hopefully!) scheduling an appointment. […]
In the process of creating a high-performing team, analyzing KPIs, putting systems and protocols in place, and hiring the right people are all essential when investing resources. However, there is one key element that is at the helm of all of these. Without it, the best systems and detailed analysis alone will never bring about […]
Sometimes we all need a friendly reminder when we veer out of our running lane. In business, this is when we find ourselves chasing the competition instead of the finish line. Simply put, the manifestation of your company vision is your finish line. It’s the reason WHY your practice even exists. Reaching the finish line […]
The purpose of team meetings is to develop a team that is well-informed, coordinated, well-trained, efficient and unified in providing excellent service to the people of your community. With the help of my team meeting protocol and ground rules below, you can ensure your practice is holding effective meetings that do all that and increase […]
Prevailing wisdom states that the cost of acquiring a new patient is far above the cost of retaining an existing one. But hey, see for yourself below. Plus, according to research done by Frederick Reichheld of Bain & Company, “increasing retention rates by 5% boosts profits by 25% to 85%.” So, keep reading to learn […]
The internet is full of data that’s valuable and pertinent to your success. Data provides the ability to capitalize on trends, optimize your marketing, improve your team, and more. New insight can motivate you to change your strategies or services, increase your budget, alter your management style, or even change up operational systems. But how […]
One of the best lessons you can learn as a leader is that leadership isn’t about you, it’s about the people you lead. Amy Modglin, Executive Director with the John Maxwell Team, provides leadership and professional development programs for team success. Recently, she shared some valuable insight in a Forbes article, “Leadership: It’s Not About […]
Removing marketing clutter allows you to focus resources in areas that can actually make a difference. By decluttering, you can streamline your organization, sharpen your messaging, and gain confidence in your decision-making capacity. So, if you’re ready for marketing that actually works, then it’s time to capitalize on your effort (and marketing dollars) by tracking […]
Not all business intelligence tools are created equal and technology is constantly evolving. Today’s business dashboard is more robust, intuitive and equipped to meet the challenges of modern business management. (Not only compared to antiquated software, but especially compared to spreadsheets.) No wonder, from industry-specific to general business, entrepreneurial resources are talking about the advantages […]
The better you understand the wants and needs of potential new patients, the more likely you are to attract those individuals to your practice. Luckily, market research and patient surveys can help reveal critical information about your prospects. And in today’s competitive market, that insight into how to attract quality new patients to your office […]
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