The quality of the leads on LinkedIn make it a must-have platform for any business. But building a genuine, organic audience on LinkedIn takes time and effort, just like other social channels. Building your "tribe" is a process that consists of a series of tactics designed to hook people that believe in what you believe […]
Marketing is the lifeblood of business. It’s vital to make every marketing dollar count. But how do we know if we’re marketing in the right place, spending enough or too much, or spending more on marketing than the new patient brings into the practice? Well, by measuring the results of what we’re spending. With these […]
How frustrating is it when a patient doesn’t pay their bill? Super frustrating, right? And it happens all the time. You spend all this time and energy trying to collect, just to turn it over to a collection agency, who then charges you a fee. Oh, Accounts Receivable, what fun! The question is, should you […]
The fundamentals of business and leadership present their own ever-expanding curriculum that is not only difficult to understand, but practically impossible to master. But that doesn’t mean you can’t be at the top of your “class” as a doctor lacking an MBA. Entrepreneurship is an education, which means it can be learned. If you're a […]
As I travel the country helping doctors with their practices, I often get asked, “What is the most common thing holding a practice back from its potential?” The common answers that people expect to hear are—the team is the problem, the economy stinks, or there are more doctors in this city than any other city. […]
When you’re the business owner, you’re the boss. You make the rules, punish violators, hand out the paychecks, establish the working hours, hire and fire. In essence, you control the fate of your employees. You’re the “sovereign ruler” of the business. But has this power gone to your head? Do you have the lord of […]
The marketing power of written testimonials is incredible and undeniable. Video takes the written testimonial to a whole new level. When done right, a video testimonial can show prospective new patients two things that are essential to competing in the new economy: Social proof that you and your practice are trustworthy. What it’s like to […]
Some of us don't know how to share very well. But if we’re unwilling to share the wealth with our team (which their blood, sweat, and tears helped produce), they'll lose their enthusiasm and drive. So, we can't view it as an increase in overhead; it’s an investment. A reward system is premium fuel for […]
It’s easy to get stuck on the treadmill of increase new patients, increase case acceptance, increase services per patient, that we can forget there are other ways to optimize our profits. If you want to see more money in the bank account, then let’s discuss the power of leveraging profit margins to increase profitability. When […]
Typically speaking, a company’s vision can’t be achieved by the business owner alone. Delegation creates the potential for success through expansion and growth, but it’s only half of the equation. Capable, well-trained team members are the other half. To help fill our shoes, we hire and train managers. But over the years, I’ve talked to […]
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