January 4, 2018

Business Know-How for a Successful Practice in 2018

In business, success isn’t surviving, it’s thriving. With every passing year, the only thing that remains constant is change. Success requires you to adapt to that change. If you want to operate a successful business in 2018, you need the business know-how for today’s economy. Here are a few suggested books to help your practice thrive in 2018.

Business Know-How 101 for 2018

Welcome to class! The overarching objective of this “course” is to advance your knowledge of how to operate a successful business in today’s economy.

Here's your assigned reading list:

  1. Outside Insight
  2. Hug Your Haters
  3. Superconnector
  4. The Culture Code
  5. Your Best Year Ever

For the many business owners too busy to sit down and read a traditional book, worry not. Thankfully, 3 out of 5 of the assigned business books for 2018 are available in audiobook, which makes the content highly digestible.

Which is great news, because this reading material will help you learn the business know-how essential for running a successful practice in 2018!

1. Make Strategic, Forward-Thinking Decisions

Jorn Lyseggen, author of Outside Insight, helps you stay one step ahead of your competitors. Like us, Lyseggen understands the value of data. His book covers the shift in business from a focus solely on internal data toward analyses of industry-wide, external data.

Penguin Books "Outside Insights" by Jorn Lyseggen

Penguin Books

All the valuable, underutilized information companies and people leave behind on the internet is the external data Lyseggen talks about. It's our “digital breadcrumbs”⸺from job postings, to online news, social media, online ad spend and more.

Essentially, external data takes you from a 30,000ft-view of your practice to a 30,000ft-view of your industry.

With that view, you can better see your practice's opportunities and threats. You see, just like with your internal practice data, you can glean powerful insights from your external data.

"Outside insights" allow you to make strategic, forward-thinking decisions.

2. Deliver on Modern Customer Expectations

Jay Baer, author of Hug Your Haters, brings to life the realities of customer expectations in this social media era. Ultimately, he has provided the first-ever customer service book for modern times. Because in 2018, every business needs to be armed with methods for delivering on customer expectations in the public’s view online.

Penguin Random House Hug Your Haters

Penguin Random House

By the end, he’ll teach you how to embrace complaints and turn bad news into good outcomes. Perhaps most importantly, Baer shows you how to transform haters into ambassadors for your brand. Key business know-how for 2018, since online reputations, online recommendations and reviews, are increasingly impacting business success.

"In today’s internet-savvy world, most patients won’t even call for a consultation until they’ve thoroughly researched your office online." —DentistryIQ

If you don’t make a concerted effort to positively influence your online reputation, you leave your credibility in the hands of your haters⸺Click to Tweet

3. Network With A “Profit Mindset”

Scott Gerber and Ryan Paugh, authors of Superconnector, aim to help you move beyond bad networking habits and toward a new approach for connecting with others—both in business and your personal life.

Hatchett Book Group Superconnector

Hatchette Book Group

Since networking is a big part of running a successful healthcare business, it’s important to recognize that social media and the idea of social capital have shaped networking. Nowadays, when you truly understand the power that comes from building certain relationships, you can amplify your success.

"The Profit Mindset" is a more powerful and effective approach to creating and enhancing connections.

Gerber and Paugh provide helpful advice on how to communicate with anyone about anything, Google-proof your reputation, and much more.

4. Create the Culture Needed for Optimal Performance

Daniel Coyle, author of The Culture Code, studied successful groups (teams from Pixar to the San Antonio Spurs to the US Navy’s SEAL Team Six) and discovered something huge for leaders.

Group performance boils down to safety, shared risk, and purpose.

In his book, Coyle demystifies the culture-building process and offers specific strategies that trigger learning, spark collaboration, build trust, and drive positive change.

Penguin Random House The Culture Code

Penguin Random House

No matter the size of your group or your goal, this book can teach you the principles of cultural chemistry that transform individuals into teams that can accomplish amazing things together.

5. Accomplish What Really Matters to You

Michael Hyatt, author of Your Best Year Ever, shares a powerful, proven, research-driven system for setting and achieving goals.

The idea is to stop getting stuck in the day-to-day and accomplish what really matters to you.

Anyone who is tired of not seeing progress in their personal, intellectual, business, relationship, or financial goals will appreciate the field-tested wisdom found in these pages.

Baker Publishing Group Your Best Year Ever

Baker Publishing Group

Business Know-How & Entrepreneurial Understanding for 2018

Reading is both a leisure activity and a strategically important self-improvement strategy. These business books will help you shape and sharpen your business know-how and entrepreneurial understanding in 2018. Enjoy!

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