The key to maximizing your return on investment for your marketing efforts is tracking your return on investment for your marketing efforts. Since we covered how to calculate your marketing ROI properly last week, you should have the most important factor to maximizing your returns in the bag. Your next move is to follow these 3 steps to maximize your marketing ROI with fervor so you can scale your profits easier & faster!
Maximizing your ROI relies heavily on optimizing your marketing team’s other metrics. If you haven’t already, ensure your marketing team is measuring all the numbers relevant to their performance and success.
Resource: 3 Metrics That Will Transform Your Dental Marketing Results
Next, focus your efforts on the channels that give you the biggest bang for your buck. Your practice management software can help you with this. It can run a report that shows you where your patients came from, directly or indirectly, including secondary and tertiary referrals. This will help you calculate your marketing ROI for each of your marketing channels so you can know where to act to improve profitability.
Third, leverage software platforms and technologies to increase the efficiency of your marketing team and automate applicable systems. Let the software do the heavy lifting to ensure targeted marketing, a timely and intentional process, and guarantee the right message is being delivered to the right person, at the right time. And of course, to handle the repetitive tasks so your team can focus on what they do best and effectively market online via multiple channels (e.g. email, social media, website, and more).
Here are a few simple marketing automations you can leverage to increase your team’s efficiency:
With the right data at their fingertips, you’d be amazed at what your team can do. Data gives your team the power to know when, where, and how to act to improve processes, systems, and results!
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