Let’s get a couple things straight. First, 67.6% of search engine traffic goes to the first 5 results. Though, some studies suggest as high as 87%!! Second, if your practice’s website has poor SEO performance, your competition is likely ranking higher than you in Google. Which means: they’re getting your new patient phone calls each month. Yeah, it’s time to change that, and here’s how.
With the help of Sesame Communication’s website and SEO service, Dr. Elise Braxmeyer, a practice owner located in the highly competitive market of Beaverton Oregon, achieved a Page 1 Ranking on Google. More importantly, this ranking delivered 32 new patient phone calls to her practice in the first month!
Where you rank on Google makes a HUGE difference!
Source: Google Organic CTR Study
In other words, if your website isn’t in the first 5 results, you’re losing out on a crap ton of new patient phone calls each month!
But what if you can’t afford the help of a third-party service, like Dr. Braxmeyer?
Then do it yourself 😁
Ensure your website is mobile-friendly (try Google’s Mobile-Friendly Test) and provides a positive experience for your patient community on all devices. Fast page load speed, sufficient contact information, and user-friendly navigation are all important.
Create a trusted & secure connection between you & your patients by adding a SSL Certificate to secure your website.
For all images, add an ALT tag or ALT text within the IMG tag. This provides a clear text alternative of the image for screen reader users and search engines.
Make sure that all your local listing sites link back to your website and are as up-to-date and comprehensive as possible (e.g. Google My Business, Yelp, Facebook & other social platforms, Better Business Bureau, Yellow Pages and more).
Conduct keyword research using tools like: SEMrush, Moz, or SECockpit, to pinpoint the keywords that your target audience is using to find your site. Each page on your website should be targeting a specific keyword (i.e. home page targets most important keywords, all supporting pages target supporting keywords). Also, target those keywords by creating an extensive content library with high-quality, relevant content that addresses the information prospects are looking for and need.
Once the calls start coming in, ensure your front desk team is equipped to convert those new patient phone calls into new patients. Adequate training on all aspects of how to successfully book appointments is critical. From their tone, the words they use, and how they answer questions, to systematically scheduling the appointment.
But here are 3 simple tips to better convert new patient phone calls:
The time has come for you to reclaim your new patients from your competitors. Use these tips and techniques to increase your Google rankings and number of new patients scheduled!
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