Social media marketing, Search Engine Optimization (SEO) campaigns and most notably, paid advertising, tend to increase around shopping holidays like Valentine’s Day. Basically, because online spending increases and businesses want to benefit from consumer trends. Since, your dental practice probably doesn’t offer goods or services people can buy online. Do you know how you can still benefit from Valentine’s Day consumer trends??
It’s a lot easier to answer that question when you understand how Valentine’s Day consumer trends connect to dentistry.
Pretty sure eating 35 million heart-shaped boxes of chocolate and 4.8 billion to 6.7 billion individual candy hearts (not to mention the chocolate covered strawberries) means we Americans have cavities, cavities, cavities. If you thought Valentine’s was about red roses, then you haven’t seen Thorton’s record-breaking 3,725 lb box of chocolates! Incredibly, out of the $19.7 billion total Valentine’s Day spending estimated for this year, (this may disturb you) nearly $1.7 billion of that will be spent on CANDY!! (Hope you didn’t just drop your explorer 😉).
Now, I don’t need to inform you how sugar affects our teeth. Especially, since dental caries (both treated and untreated) affect over 90% of the population!
There’s a gazillion ways you can customize these steps for your practice. And just executing one will have its benefits. The goal here is to implement Valentine’s Day marketing to capitalize on consumer trends 😃
Create fun and relevant, dental social media posts 1-2 weeks before and after the holiday to engage with your audience. Post at least twice per week. Use an image or other media on each post. Consider boosting successful posts.
Advertise on Facebook and Instagram 1-2 weeks (or more) before and after the holiday. Promoting a call-to-action (CTA) to schedule a teeth cleaning to prevent cavity development, a check-up to minimize potential damage, and/or buy an oral rinse (or other product) to remineralize and reverse tooth decay or show your teeth some love. Choose one CTA or create multiple ads to promote more than one product or service. Use an interesting image on each ad! A good image will catch their attention and get them interested more than any other aspect of the ad (just like a regular post)!
When plaque and sugar are present in your mouth at the same time, tooth decay happens. Schedule a teeth cleaning today to prevent cavity development from all that Valentine’s candy!
Let us clean off any plaque or other damaging material that brushing alone cannot remove.
Creating fun and relevant, dental social media posts for Valentine’s Day:
Advertising on Facebook and Instagram for Valentine’s Day:
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