The Best Dental Marketing Strategy And It Involves Eating Out!

<p>We all know that dental specialists rely on us dentists for referrals. They take us to lunch, send us gifts, write nice letters, and smooth talk our team . . . and it works. Why? We have a tendency to refer to nice people, who also provide a quality service, because our referrals reflect on us. We could learn from this.
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<p>In fact, I challenge you to go to lunch with one healthcare professional a week. Trust me, you’ll be glad you did, and once you start tracking the numbers, you can take your own word for it that it was the best marketing dollars you spent all year.
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<p>Years ago, I was told that pharmacists were the best referral sources for a general practice. After taking all the pharmacists to lunch in a 25 mile radius, and seeing an impact, I then moved on to chiropractors, podiatrists, optometrists, physicians, and so on. I ate lunch out almost every week for the first 1 ½ years of practice.
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<p>As I received these referrals, they were tracked by the intake information question, “Whom may we thank for this referral”? And you can bet we did thank them; cards, plants, dinner for two gift certificates, goodie platters, and more. The best thing we did was to speak highly to the patients about who referred them as this reflected well for both of us.
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<p>All in all, the referrals spoke for themselves; this was the best external marketing strategy I implemented for my practice. Think about it, everyone loves to eat! And we love getting new patients through the door!
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